< 1 min read Bounce rates were one of the earliest Key Performance Indicators (KPIs) in web analytics, and a metric that many manufacturers zero in on for car dealers. Everyone has heard their manufacturer rep broach the topic of bounce rates, and perhaps you keep a close eye on your own. The prevalence in the industry of the bounce rate metric has caused some less than true perceptions to spring up surrounding it and its relevance to your website health. While some myths have a kernel of truth to them, many are not based in reality.