Your Automotive Marketing Specialists

Your Automotive Marketing Specialists

2023 Check-In

4 min read

It’s hard to believe that we are more than halfway through 2023 already! During this year, like all other years, we see many changes, life events, entertainment, news and the changes to the auto industry. The auto industry has continued to evolve and adapt to emerging technologies and consumer preferences.

Halfway into 2023, we see more developments and trends that are shaping the remaining half of the year and our 2024.

Whether we like it or not let’s start with Electric Vehicle (EV) Dominance: Electric vehicles have solidified their position as the future of the automotive industry. Most major automakers have significantly expanded their EV lineups, offering a wide range of models to cater to different consumer needs.

Another changing development in the automotive industry that some are not a fan of or questionable on is the Autonomous Driving Progress: Autonomous driving technology has made significant strides, becoming more mainstream. With Autonomous vehicles already out on the market, manufacturers are working, testing and currently developing higher levels of autonomous vehicles. However, widespread adoption of fully autonomous vehicles on public roads is still a few years away due to regulatory and safety considerations.

As we move forward people are becoming busier with less time to spend time at car dealerships, because of this Video for Substitution of In-Person Test Drives and Service Appointments are becoming more widespread. This became the go-to in the height of the COVID pandemic, now with dealerships still offering this service, it helps to drive more customers in. Recreating great customer experiences online becomes more critical as in-person customer visits decline. Recent studies show the following: Online videos influence nearly 75% of vehicle consumers when purchasing.  65% of those consumers who use web videos to research their purchases, innovative formats like the 360-degree video might persuade them to buy a car without first giving it a test drive! While 60% of potential customers would buy more quickly if the process were more accessible. Being able to connect with a service tech without having to drop everything and wait at the dealership has also become a new feature dealerships have seen success in. Overall, 55% of potential buyers will do business with the dealer providing the best possible customer experience, even if that dealer does not offer the most competitive prices.

The vehicles themselves are ever-changing, exterior, interior and the way we use them. Connectivity and Smart Features: Vehicles are more connected than ever before. Built-in infotainment systems with seamless integration of smartphones, voice assistants, and other smart devices have become standard across most vehicle models. Car-to-car and car-to-infrastructure communication technologies are being implemented to enhance safety, traffic management, and overall efficiency.

Now more than ever consumers (and non-consumers) are caring more about the world around them. Sustainable Manufacturing Practices: Automakers are focusing on sustainability and reducing their environmental footprint. More companies are investing in green manufacturing practices, such as using recycled materials, implementing energy-efficient processes, and adopting renewable energy sources for production, which is show above with EV vehicles. The push for sustainability extends beyond the vehicles themselves and into our culture.

As always top priority for most when choosing a vehicle is the Continued Push for Safety: Safety remains a top priority for the industry as well. Automakers are equipping vehicles with advanced safety features, including enhanced driver-assistance systems, pedestrian detection, lane-keeping assist, and automatic emergency braking. Crash avoidance technology and comprehensive safety ratings continue to evolve, resulting in safer roadways.

With all the positives we will also have what some may view as negatives. For starters the auto industry does still need to work on bouncing back to where it once was pre-pandemic. Even as supply chain problems begin to ease, new challenges are emerging: a possible recession, high inflation, the impact of challenges overseas impacting the financial markets. These events could have buyers on spending money for new and used vehicles.

Dealership owners will be forced to get more creative. Those in the market for new vehicles that can be modified to their needs will be in for a longer wait, causing them to look for alternative ways to get what they want faster. Due to consumers having more options even with longer waits for what they want dealerships need to really drive what they already have on the lot.

A new law will have automakers scrambling. Although final details are still being worked out, the Inflation Reduction Act modified the rules for which electric vehicles qualify for tax credits, requiring some components to be manufactured and assembly to happen in the U.S. to get the maximum credit.

With some hurdles and new challenges what won’t slow down is the industry’s development of fresh products, designs, testing, and sales evolutions.

Overall, 2023 is shaping up to be a pretty good year in the automotive industry and at Digital to Dealer Direct, we take pride in staying up to date on emerging trends and industry changes as well as automotive digital marketing trends. To speak to one of our experts give us a call at 877-958-4524 or contact us online today!