Believe it or not, we are mid-July which means fall is right around the corner! This is a perfect opportunity to start thinking about fall advertising and different opportunities to take advantage of within your sales and service departments. Back-to-school, fall trips, and Labor Day are great times to take advantage of encouraging families to upgrade to a larger vehicle or enhance your service department specials.

 Beginning of the Holiday Season

The end of summer brings the very beginning of the holiday season with Labor Day. This is one of the last long weekends for people to enjoy the summer. Have fun with your service and sales department specials with incentives to help encourage customers to come in and explore your inventory. This is the very beginning of the major push for vehicle maintenance and back-to-school specials as September is when kids start going back. Don’t lose out on this opportunity to have fun with your advertising designs as well for Labor Day, if they fit within your brand guidelines. Working with an agency helps ensure that your dealership can have the best advertising creative while remaining compliant, so it takes less stress on you!

Larger Family Vehicles

Back-to-school is a great time for families to reassess their needs. Some families may have grown larger, and some of their children may have gotten older, changing the needs of the family vehicle. Whether it’s endless sports equipment, an addition or a new car seat, or just more friends need carpooling upgrading to a larger vehicle may be necessary for many. Your dealership can take this opportunity and showcase your larger vehicles. Creating digital banners and print content to explain the differences between the models with the differences in the interior space, trunk capacity, and features will help your customers understand the differences. Some customers may not even realize from one model to the next how much they may gain by switching.

Fall Trips

Fall foliage means one thing – leaf peepers! If you have never heard of this expression before it’s when the fall foliage mainly in New England is at its peak color. Often entices people to drive to see the beautiful colors while the leaves are still on the trees. This means a trip is being planned right now for anywhere between September to November. You can focus your sales department’s service specials to help get your customer’s vehicles road-ready is a great way to start. Whenever someone is ready to take a road trip most people look over their vehicle, if they know how, to make sure tires are good, fluids are topped off and brakes still have life on them. And for the customers that don’t know what they are looking at may need to take their vehicle in to get looked at, which is where your dealership comes in!

Fall Brings Opportunities

The beginning of fall has tons of opportunities for your dealership to push different aspects of vehicle buying and maintenance. As an automotive digital marketing agency, we are here to help kick off the fall selling season with these tips and much more! If you currently have an agency, work with them to help explore options of how to create eye-catching graphics for Labor Day to help promote family-friendly vehicles for back-to-school.

Your service department has an opportunity to help enhance their service specials to help promote vehicle maintenance with small road trips for Labor Day as well as the beginning of fall trips. D2D has managed everything from Targeted Service Campaigns, Email Marketing, BDC Support and so much more with our in-house design department to help achieve your goals. If you need help making sure your dealership reaches out to a variety of customers, contact us today!