Benefits of Buying Pre-Owned
Most people get excited over the newest vehicle launch, but what about prior year models? Some people love them, and some people won’t even consider them. However, there are so many benefits of buying pre-owned that your customers may not even realize. Start by educating your customers as to why it may be best to look at a pre-owned vehicle and what your dealership offers through your Certified Pre-Owned program.
Educating Your Customers
- Cost savings
- Smaller loans
- Lower insurance costs
- Slower depreciation
- Warranties
- Year-specific body styles and features that come along with that year’s model
These are just some of the many benefits of buying pre-owned vehicles, which could help a variety of customers buy a vehicle today!
Understanding Your Customers
There are many reasons to push pre-owned within your dealership. Do you have too many vehicles, do you have a customer who has a tight budget, or do you have someone who simply doesn’t want new? Each scenario is different. You can start by having website banners that have an overview of what a Certified Pre-Owned vehicle is and what buying a CPO vehicle brings to the table. Some customers may hear “pre-owned” but not realize that CPO vehicles bring certain warranties to the table that are offered by the manufacturers. Another method to help explain the benefits of buying a CPO vehicle is print media. Your dealership can hang posters and have flyers or brochures to also explain it so it’s an easy takeaway with the customer. No matter if it’s print or digital, having a breakdown of what is covered under the CPO program makes it an easy visual guide for customers.
If your customer has a tighter budget and doesn’t want to take out a large loan, then maybe pre-owned is the way to go. Your dealership can also explain other advantages to help show that even though a customer is getting pre-owned it can be a well-equipped vehicle. You can get more bang for your buck without the large loan. Another reason pre-owned vehicles may be more desirable is that sometimes customers want a year-specific body style on a vehicle. Even though manufacturers will create a launch of an all-new redesign for a vehicle, it doesn’t mean everyone is always on board with it. Sometimes people prefer the body style or interior of a different year, which is why pre-owned is the preferable choice because that’s the only way the customer can get the look of a vehicle they want.
There’s More to Pre-Owned
Showing people that your dealership has more to offer aside from new vehicles opens a whole new world of customers. Educating your customers on the benefits of buying pre-owned, what a Certified Pre-Owned vehicle offers, and meeting a variety of budgets, makes this inventory market huge! D2D has managed everything from pre-owned marketing to conventional media, search engine marketing, and so much more. If you need help making sure your dealership reaches out to a variety of customers, contact us today!
