If you’re in charge of marketing at a dealership, you might be struggling with the decision to hire various vendors vs. one agency. There can certainly be benefits to both, but being an automotive digital marketing agency, we are going to provide you with some of the key benefits to hiring an agency.
Hiring a digital marketing agency is giving you access to the ultimate resources – all in one. You are not relying on just one marketing expert, but a full of them. As a digital marketing agency that is fully focused on the automotive industry, we provide valuable intake for your dealership. With our clients being in the automotive field, we have a strong understanding of what is and is not working. This allows an agency to fully understand your needs as a dealership. We have worked on digital campaigns throughout the years and have data to show what is beneficial for a company.
Agencies bring a lot to the table. Digital marketing has a range of specialties, but some forms include search engine optimization, email blasts, content marketing, social media, and more. These forms of marketing will help build up your brand and generate leads. Living in a digital world allows businesses to succeed on another level. Marketing software will provide all intel your need on your customer’s activity. From how many people view your campaigns/website, to how long they stay, if there were any clicks throughs, what links were most impactful. This information is very valuable, but if you don’t know how to understand it and apply it to your campaigns, it is useless.
Digital to Dealer Direct provides a turn-key custom automotive marketing plan. Our services include Advanced Retargeting, BDC Support, Conventional Media, Database Marketing, Digital Catalog, Email Campaigns, Facebook Lead Ads, Facebook Marketplace, ID Retargeting, Mobile GEO-Tracking, Reputation Revival, Ringless Voicemail, Search Engine Marketing, Targeting Service Campaigns, Video Production, and Website Watchdog. As an agency, we can help your company grow in many ways.
A good marketing agency can adapt your marketing strategies under any unforeseen circumstances and pull through with success. They can also provide unbiased marketing consulting while removing overlapping marketing. If a dealership is working with multiple vendors, it could be tough to know if everyone isn’t targeting the same people. Using a full-service agency can ensure that the correct marketing is reaching the target audience.
Builds A Partnership
It could take time to find the right agency for you, but when the time comes that you have found a trusted agency, it will feel like a business partner. You will become a team that shares the same interests and goals. Sharing the same wants means sharing success on both sides. An agency will dramatically decrease your workload. Marketing is very time-consuming if you want to get it right, and since campaigns are always changing, there is not much downtime. Giving an agency some of those tasks, or challenges will ensure your time is used beneficially.
Fresh Perspective and Curated Creativity
Bringing an agency on board brings in all new perspectives from experts within the field. Having this partnership provides access to a creative art department. Sometimes it may be hard to let go of certain aspects of your company to trust other perspectives. Having a fully integrated team of creative individuals makes it is easy to let go. An automotive marketing agency will bring a fresh directive to the space and create what you are looking for. Staying up to date is very important in this field. An agency will have access to the latest trends and keep your campaigns relevant.
Surprisingly a huge benefit of hiring a marketing agency is that it is more cost-effective. It will save you time and money in the long term. Having a successful marketing department requires a team. The salaries of a manager, web designer, graphic designer, social media manager, and more will be costly. A marketing team in-house could go into the high six digits compared to hiring a full-time marketing agency. It also gives you access to a team of experts within the fields of marketing you are looking for at a much more reasonable price. You won’t have to cover the salaries, payroll taxes, or benefits for a full in-house marketing team.
Being able to save money on the cost of marketing professionals will give you a better opportunity to put that extra money into the marketing campaigns. This will increase the results of the campaign which will benefit your company in the long run. It will increase traffic, brand awareness, and sales.
If you’re interested in learning more about an agency, or how D2D can help you, give us a call at 877-958-4524 or contact us online today!
Theresa has been working in the automotive industry since 2012 and began her career after graduating from Stockton University with a major in Communications – concentration in Public Relations and Advertising in 2016. She began working at a luxury dealership handling all the graphic design and digital marketing. For the past five years, Theresa has been fully engaged with automotive marketing. She is very excited to be working for an agency and build relationships with all of her clients!