On February 11th, over 100 million people tuned in to watch the Kansas City Chiefs take on the San Francisco 49ers. Whether you are watching for the love of the game or the love of entertainment, there was no disappointment. With 30-second spots costing a whopping $7 million, advertisers had to make big moves to create exciting and memorable commercials. We are here to highlight the biggest and best moments that happened in between plays.
The celebrity lineup was unmatched this year, with names like Jennifer Aniston and costar David Schwimmer, Jennifer Lopez and husband Ben Affleck, Arnold Schwarzenegger, Danny DeVito, Ken Jeong, Chris Pratt, and so many more! Every commercial was another awaited cameo…or three, of our favorite TV personalities, movie stars, musicians, and athletes. The big names in the ads added to the excitement of the big game.
As always, we wait for the iconic commercials to return like E*TRADE with their babies playing pickleball this year. The adorable humor of this commercial, as well as its relevance in a trending sport, stuck around in many peoples’ minds. Doritos is another big player in the commercial game featuring an action-packed battle between Dina and Mita, featuring Jenna Ortega. Oreo incorporated Kris Jenner into their commercial for a fun twist!
We would be remiss if we did not mention the automotive ads that drove across the screen. The Volkswagen Beetle had a spotlight after its 75th anniversary of coming to America. With clips from iconic movies, shows, and memories, this commercial pulled on your heartstrings. BMW went another route with a more comedic spot, starring Christopher Walken and many impressionists. Toyota showed passengers experiencing the true power of the new Tacoma with some funny phrases.
We are glad we got to tune in to watch the Kansas City Chiefs take home the victory, but we were even more excited to catch the iconic advertisements. If you want to make a statement with your customers, Digital to Dealer Direct can help! We have a skilled team of graphic designers, account managers, and digital strategists to make the most of your upcoming promotions. Contact us today to learn more about how you can score a big win with your automotive advertising strategy.
After graduating from the University of Delaware with a major in Media Communications, Leigh began her career working in advertising. Two years of agency experience in account management and digital marketing as an intern and full-time employee, have given her the knowledge and experience to grow in this field. She enjoys creating campaigns that drive leads and traffic for clients, in addition to optimizing and strategizing for best results.
