With March ending and April just around the corner, spring is on our minds. Help get the spring season started with Trails Day! Trails Day is the fourth Saturday in April, and it helps encourage people to get outside and explore nature. This is a perfect opportunity to showcase advertising what your dealership’s vehicles can handle with a fun outdoors creative! As well as promoting accessories and service specials to help back the idea that your customers’ vehicles can do more than they expect.
Showcasing Vehicles
Each vehicle has a set of distinct features that make it beneficial for different lifestyles. With Trails Day in April, this is a perfect time to showcase vehicles that can handle more of a rugged terrain such as a 4×4 truck or SUV. Not everyone may understand what the features entail so having them highlighted with a brief explanation in your creative will help explain the benefits of having these features.
Family-friendly vehicle options are another great way to push vehicles for Trails Day. Families with kids are prime clients as they want to go out and make memories as a family. Advertise vehicles that are family-friendly but can also tackle any adventure can be the best of both worlds. Showcasing SUVs with 3rd-row seating for larger families or friends will show both function and versatility. Also, vehicles with larger trunk capacities are a great benefit for packing plenty of needed items for a long day full of adventures.
Promoting Accessories and Service
Aside from selling a vehicle take the opportunity to capitalize on accessories and service specials! Trails Day is a great time to promote specials on accessories that will fit your customers’ vehicles like tow hitches, roof racks, winches, auxiliary lighting, and so much more! Promoting these accessories will help show that their current vehicle can be used for so much more for an adventurous lifestyle. Your dealership can also help promote service specials that gear towards getting your customers’ vehicles ready for the road after a long winter. Service specials can entail shocks, springs, and wheel alignments are a great way to prepare a vehicle for rugged terrain.
Having Fun with Creative
People are visual by nature. Eye-catching things will make a person stop, look, and read. Within your creative showing more nature trails, mountains, and beaches, will help promote the idea of getting your customers outside in all various places. This will also attract different people as some prefer a simple nature walk, some want to go off-roading and mudding, while others love a beach stroll. Trails Day also has a hashtag which could also be a fun way to get your customers engaged by taking a photo of their vehicle during their adventures. You can have them post #CelebrateTrailsDay with your dealership’s social tag and it will be a fun way you can see their photos and share them within your social media.
Just Have Fun with It
Getting outside after a long winter is the best feeling, so why not have fun with it? Within your creative, promote fun visuals, explain the different features within a vehicle, and promote accessories and service specials will all help push the idea of getting outside! D2D has managed everything from Digital Retailing Marketing, BDC Support and so much more. If you need help making sure your dealership stands out above the rest, contact us today!
