Your Automotive Marketing Specialists

Your Automotive Marketing Specialists

Holiday Car Shopping: Online and In-Store

3 min read

The holiday season is a magical time of the year, filled with joy, festivities, and of course, gift-giving. As we enter the holiday season, the way we shop and market our products is continually evolving. With 60% of consumers becoming hybrid (online and in-store) shoppers this Christmas, and 87% of people globally plan to start shopping before December why not embrace the holiday spirit by creating festive content for your website, social media, and email marketing now!

 The holiday season offers car dealerships a unique opportunity to engage with their audience and drive sales. Embrace the holiday spirit, and your marketing efforts will be sure to rev up sales during this wonderful time of the year.

One of the primary advantages of online car shopping during the holidays is the convenience it offers. You can browse and compare vehicles from the comfort of your home, without the need to visit multiple dealerships. With the rise of e-commerce, online shopping has become an integral part of the holiday season. Shoppers love the convenience of browsing, selecting, and paying for gifts from the comfort of their homes. It eliminates the need to brave crowded stores and long checkout lines and with just a click of a button nothing could be easier!

In-store shopping, on the other hand, provides a sensory experience that online shopping can’t replicate. Shoppers can see, touch, and try out products. It also offers immediate gratification. Who doesn’t love that?

Auto Hybrid Shopping begins with your dealership website and making sure they are mobile friendly. The website serves as the digital storefront, allowing customers to browse, read reviews, and make wish lists. Mobile online shopping has provided all of us the ability to shop before we shop. This hybrid shopper journey starts well before actual purchase, as customers keep a mental shopping cart of all the things they discovered in their social feeds.

Engaging with customers through social media is crucial always and even more during the holiday season. From Instagram posts showcasing holiday-themed products to Facebook providing the same. Social media is a powerful tool for creating a buzz and to show community with your clients. Run targeted holiday ad campaigns on as many social media platforms. These ads can highlight your special offers and engage potential customers who are in a holiday shopping mindset.

Use email marketing to create personalized, timely, and relevant messages. Send out tailored product recommendations, exclusive holiday offers. Leverage email marketing campaigns to keep your customers informed about holiday promotions, service specials, and any seasonal changes in business hours. Create engaging, festive email templates to capture their attention and generate higher advertising recall of your offers after they have closed the email.

Optimize your website and content for search engines to improve your online visibility during the holiday season. Implement holiday-themed keywords and create content that caters to holiday shoppers’ needs and interests.

The customer experience must be seamless across all touchpoints. Ensure your website is user-friendly, your in-store experience is delightful, and your customer service is responsive and knowledgeable. So, are you ready to make this holiday season the best one yet in store and online?

Contact Digital to Dealer Direct today to get started on your holiday shopping marketing. As an automotive marketing agency, we can help you every step of the way: from strategy to results.