Do you struggle with coming up with relevant content to create or share with your customers that isn’t all about sales? Don’t worry, we’ve all been there! Content marketing is an effective way for your dealership to create and share content across platforms, engage with existing customers, and encourage potential customers to connect with your without bombarding them with constant sales messages. Even for the most creative minds, developing content can be difficult, so we’ve put together some ideas to help your dealership get started!
Does your manufacturer have a new vehicle releasing? Do you have an overstock of a particular vehicle? Feature emails are a great way to do just that, feature a particular vehicle, and everything that comes with it! Not only is this a great way to call attention to the vehicle itself but you’re providing them with some insider knowledge while still putting your dealership out there for customers to see. These emails still include links back to your website along with inventory CTAs, which is beneficial if the customer is in the market for a new or used vehicle.
Setting Yourself Apart
While manufactures usually dictate what your dealership can offer, developing ways to set yourself apart from other dealerships can be an efficient way to develop content. Can you put together a unique offer for new or used vehicles? Are there any special service offers you can provide for the season? Once you develop your offer you can use this content across multiple advertising platforms and drive traffic to your website and social media platforms.
What better content for a dealership, and your social media, than giving back to the community. Chances are your dealership is already involved in the community one way or another. Do an event or fundraising recap to let the community know what your dealership has done, if it was something they missed, it may help get their attention for the next time your dealership has something going on. It’s also a great way to engage those who attended or were a part of the event making them feel involved and connected to your dealership. The next time someone is thinking of purchasing a vehicle they will probably have your dealership at the top of their mind.
Connect with Your Local Audience
Understanding your audience and connecting with them is a big part of content marketing. Providing solutions and addressing possible apprehensions when it comes to car buying will help build trust in your potential customer. Analyzing and developing topics that will address these apprehensions could be great content for your social media pages or website. Topics can include;
- Tips on vehicle maintenance
- Customer/vehicle photos
- Feature vehicle tour videos
- Employee spotlight posts
- Customer testimonials
- Car trivia
- Facility tours
- Car buying tips
Content Marketing and SEO
The more content your dealership posts the better chance of your website appearing high in the search engine rankings, and the higher the rankings, the better the likelihood that people will contact your dealership over another. Content should always be high-quality and relevant – not nonsense just to include keywords.
These tips should get you well on your way to some quality content for your website, social media, customer newsletters, etc. However, we know that finding the time can be a completely different obstacle for some dealerships. By working with and experienced automotive digital marketing agency, like Digital to Dealer Direct, you’ll be able to get some of this content created and optimize every aspect of your website and other content avenues to stay ahead of the game! If you’re looking for more help, contact us today!
Kristen has 11 years of experience within the creative side of advertising as an Art Director and Photographer. She is multi-faceted in her experiences and skills in both traditional and digital spaces, primarily for automotive marketing.