As you’re probably already aware, the automotive industry is one of the world’s most competitive sectors. With the release of new models every year from numerous automotive brands, at least 42 in the United States alone, dealerships need to continuously devise new and innovative ways to stand out from the rest of the competition and sell their vehicles. According to recent research, 91% of consumers want to see more online video content from brands, so let’s discuss some key reasons why video marketing is one of the most effective marketing strategies, and how it can increase sales and improve customer engagement. 

Increased Engagement and Conversion Rates

Short-form videos captivate audiences more effectively than just text or images alone, offering a dynamic and visually appealing way to highlight vehicle features. These videos not only boost engagement and conversion rates by 80%, but also provide potential customers with a realistic sense of what this vehicle is like without having to see it in person. Increased engagement leads to increased clicks, which in turn, leads to more visits to your website.

 Improve SEO

Your SEO (Search Engine Optimization) can improve in numerous amounts of ways by utilizing video marketing.

1. Video content is great for SEO as videos keep potential customers’ attention for a longer period. If a potential customer is on your site longer, there is an increase in dwell time, which is an indicator for search engines that you have valuable content that others should see. In response, your website’s rankings can improve.

2. Search engines favor websites with diverse content types, including videos. Well-optimized videos with relevant keywords in titles, descriptions, and tags can improve your site’s search engine ranking, making it more visible to potential visitors.

3. With the ever-rising use of mobile devices, video content is particularly effective. Videos are easily consumed on mobile devices, leading to increased traffic from mobile users, which is an important factor for SEO as search engines prioritize mobile-friendly content.

Improve Website Traffic

After a boost in your SEO ranking, you’re likely to also see an improvement in your website traffic. This increased engagement can lead to higher retention rates and more return visits, boosting overall traffic. If you’re utilizing social media, when your videos are shared, they reach a broader audience, driving more visitors directly back to your website. These social media videos are also likely to be mobile-friendly content which can drive more traffic from this audience and improve your overall site performance.

 Establish Trust and Build Brand Awareness

While this is an oldie but goodie, no matter what changes in the digital world, you always want to maintain your trust and brand awareness with consumers. Using video to showcase the features and benefits of a vehicle enables you to boost your trust and credibility by showing your transparency and expertise with potential customers.

Videos can also help set you apart from other dealerships by showing the culture and style of your dealership. Just like an influencer gains a following for their personality and interests, so can your dealership. Highlight your dealership’s unique qualities, what sets you apart from others, and how you give back to the community. This all helps establish trust and build brand awareness.

Social Media Engagement

Social media videos can attract 1200% more shares than text and image content combined. Social media platforms like Facebook, Instagram, and Twitter prioritize video content in their algorithms. Videos are more likely to appear in a potential customer’s feeds, increasing visibility and the likelihood of engagement. Our new AI video tool allows our team at D2D to create custom video content for our clients with consumer reviews, offers and dealership promotions. It has increased our performance, reach and engagement on social media and includes closed captioning for those social viewers who never have their sound on!

You can also dive into new audiences through TikTok, YouTube, Instagram, and Facebook, expanding your reach for new potential customers. Videos are highly shareable on social media platforms. When your videos are shared, they reach a broader audience, driving more visitors back to your website and increasing your chances of a sale.

While we only covered a small number of benefits that can come from video marketing, the possibilities in this digital era are endless. Ask your digital marketing partner today about how they can help you with your video marketing. Don’t have a digital marketing partner? Digital to Dealer Direct is here to help you! Contact us today to learn more about a customized advertising approach from Digital to Dealer Direct!

Sources: Wyzowl, Zight, Forbes,