Spring has sprung! The days are getting longer, the birds are chirping, people are out enjoying the warmer weather. The best part of Spring for you, is selling cars! During this season it can be an excellent opportunity to get greater sales and more service appointments, as many people are looking to upgrade their vehicles or take advantage of warmer weather activities.

1. 1. To start a good first step would be to do a little Spring cleaning yourself. Refresh Your Marketing Materials: Update your marketing materials, both online and offline, with spring-themed imagery and messaging. Use bright colors, images of flowers or outdoor activities, and language that evokes the feeling of renewal and excitement. The way you feel towards longer days and sunnier days should appear in your marketing.

   2. Once you’ve updated the look of your marketing offer spring-themed promotions: Create special promotions or discounts that are tailored to the spring season, such as rebates for trading in winter vehicles, free car washes with a purchase, or spring maintenance packages. You want to make sure all of your promotions are up to date and relevant with the season or month you are marketing.

   3. As you would for the holiday season and gearing up for events make sure to highlight seasonal features: Emphasize the advantages of buying a car in the spring, such as enjoying warmer weather for test drives, taking advantage of tax refund season for down payments, and preparing for summer road trips or vacations. Focusing on some of these seasonal events will make your buyer feel like you are connected to their lifestyle and needs.

   4. Keep in mind that with people driving more over the next 6 months, it is great to showcase fuel efficiency: With gas prices often rising during the spring and summer months, emphasize the fuel efficiency of your vehicles to appeal to cost-conscious consumers. Highlight hybrid or electric options for even greater savings at the pump.

   5. After all the winter salt, snow and pothole damage your customers can take advantage of Spring Maintenance Packages: Offer spring-themed maintenance packages that include services like tire rotations, oil changes, and detailing. This adds value to the car buying experience and helps customers prepare their vehicles for the warmer months ahead and can come back full circle when preparing for winter.

   6. With more people enjoying the outdoors and on to go, focus on mobile advertising: Take advantage of the improving weather by increasing your digital mobile advertising efforts. Consider campaigns like competitor retargeting, geo-fencing popular warm weather locations and even streaming radio advertising. As an automotive digital marketing agency, we can help you determine the best places to target and the best tactic to use!

   7. You can promote all our warm weather specials by leveraging social media: Engage with your audience on social media platforms by sharing spring-themed content such as scenic drives, outdoor activities, and maintenance tips. Offer exclusive deals or incentives to followers to encourage them to visit your dealership.

   8. Another great way to get your dealership in front of more customers is to create seasonal email campaigns: Develop targeted email campaigns that highlight your spring promotions, new inventory arrivals, and service specials. Personalize your messages to resonate with each recipient’s interests and previous interactions with your dealership.

   9. With all the new potential customers coming to your website, you might want to consider offering flexible financing options: Spring is a popular time for people to make major purchases, so make sure to offer a variety of financing options to accommodate different budgets and credit situations. This tip is also great all in the winter season with the holidays also being a popular time for purchases.

By implementing these tips, you can capitalize on the opportunities that the spring season brings and drive sales at your dealership! If you’d like to talk to an automotive digital marketing expert who can help you turn your selling season up, contact us online today or give us a call at 877-958-4524.