Have you ever been in the market to make a purchase and felt like just another customer? The sales associate viewed you as another sale and paid little attention to what brought you there, to begin with. It’s never a good feeling and can deter you from making a purchase, so why would you want your dealership to feel that way? The answer should be that you don’t! When done correctly, personalized marketing can help you stand out from all the others and entice customers to buy from you. Continue reading and we’ll talk more about the benefits of personalized marketing.
Successfully Target the Ideal Customer
To make the sale, you need to understand your customer. What marketing experience will really grab their attention and influence their purchasing journey? By having this knowledge and data, you can gain better insight as to how you can best serve them. The more knowledge and transparency the salespeople have the more responsive and better chance of a sale. It also can foster brand loyalty for your dealership bringing them back again and again.
Stand Out from the Rest
Chances are that you’re not the only local dealership the customers have the option to purchase from. Personalized marketing can help you stand apart from those other dealerships which then leads to a better chance of a sale. If a potential customer receives the right message at the right time, there’s a good chance that prospect will make it to your showroom floor. Today’s shopper doesn’t just want just a good deal they want a great shopping experience. Personalized automotive marketing can give your dealership that advantage over those other guys who stick to traditional marketing efforts with little thought about their customer’s individual wants.
Build Brand Loyalty
When you have a good experience at a business, you’re more likely to return and make a future purchase. With personalized marketing it doesn’t just stop at the first sale, it now becomes a valuable tool to continue improving and building upon that customer’s experience. You build up brand loyalty because you learn more about this customer each time they visit and ensure they have the same top-notch service each time they come through.
There are many benefits to personalized marketing for both the dealer and the consumer. The consumer feels like they were heard, you understand who they are, and what their needs are. It improves the purchasing journey for the consumer, and not only gets the dealership a sale but hopefully increases the chance of future sales. Not only can personalized marketing work for new and used car sales but can also increase revenue for the service drive as well.
Interested in how Digital to Dealer can help with your personalized marketing? Contact us today to see how we can help your dealership!
Kristen has 11 years of experience within the creative side of advertising as an Art Director and Photographer. She is multi-faceted in her experiences and skills in both traditional and digital spaces, primarily for automotive marketing.