LinkedIn is not your typical social media platform. With more than 930 million members in more than 200 countries, LinkedIn is a hub for professionals to network, connect and look for their next job opportunity. What better place to find qualified candidates for your dealership’s job opening when you’re looking to add to your team? Continue reading to learn why you should utilize this ever-growing platform to find your next hire.
Targeting the Right People
When posting a job, you’re likely looking for a very specific candidate with a particular background to fill this role. With LinkedIn, you no longer have to waste your time while unqualified candidates fill out your position’s application forms. With LinkedIn, you can target an ideal candidate’s background, job experience, interests, and particular traits ensuring that your post is seen by the right people, even if they’re not searching.
Free Hiring Tools
You read that right. FREE! Maybe you have a position opening that needs to be filled but you’re in no huge rush to do so and don’t find it necessary to make an investment in finding this person, quite yet. With LinkedIn, you can share a job within your network and search for the right candidates within your existing connection circles. Maybe someone you know might know someone else who would be perfect for this position. As if you were to pay for a posting, you still have the ability to use high-level search features including job title and industry to target your ideal candidate. You can also start with a free job posting, if you’re not finding the candidates for the position, you can pay to promote down the line.
Paid Hiring Tools
Much like a Facebook ad when looking to get someone to come to your dealership, LinkedIn allows you to create a sponsored job posting which will help get your posting seen by even more qualified candidates than just those in your networking circle. You set your budget and your posting will be seen on desktop and mobile on your targeted audience’s news feed, encouraging the right candidates to apply to your job. With 40+ advanced search filters, you can narrow down the candidates targeted for this position. This is a great feature if you’re looking to find the perfect candidate and fast!
With LinkedIn job postings, you can filter, sort, and prioritize your applicants as they come through. You can rate them based on their qualifications and LinkedIn will then recommend your job posting to others with qualifications similar to those applicants. Easily see which applicants meet your requirements and filter out those who don’t. You can also use this dashboard to reach out to applicants directly with a template or custom message.
With an array of free or paid options and a large networking database at your fingertips, LinkedIn job postings should be a no-brainer when it comes to finding your next employee! Not sure where to start? Contact us today to learn more about how we can help your dealership with all of your marketing needs!
Kristen has 11 years of experience within the creative side of advertising as an Art Director and Photographer. She is multi-faceted in her experiences and skills in both traditional and digital spaces, primarily for automotive marketing.