SEO is one of the most efficient marketing strategies to gain high-quality traffic and leads to your website. It stands for Search Engine Optimization, and it aims to improve your website’s position on the search result pages. This will ultimately serve your target audience with well-optimized content, exactly when they are looking for it. A majority of users online are using search engines to find local businesses and information.

SEO helps make you more discoverable through Google, Yahoo, and Bing. These search engines use crawlers to gather information across the internet. Crawlers work by starting on a known web page and then following links from that web page to other pages.

There are three main strategies of SEO for car dealerships: On-Page SEO, Off-Page SEO, and Technical SEO. Numerous strategies are involved in SEO.

How to Optimize SEO?

• • On-Page SEO – fully focuses on optimizing content on a website to improve the ranking in search engine results pages. This will bring more relevant traffic to your website.

  • Keyword Research – This works by identifying relevant search keywords that other users are searching for and then implementing them into website content.

  • Off-Page SEO – this practice is optimized outside of the website. This can be done by promoting the website through social media, building backlinks, and digital marketing.

  • Content Marketing – this involves organic content such as photos, videos, blogs, and more.

  • Technical SEO – this improves a website’s optimizations that help search engines crawl and index more efficiently. This includes looking at load time, site security, mobile-friendliness, and an easy-to-use website.

  • Local SEO – this highly effective strategy is free and optimizes your online presence to the local audience through digital behavior. This includes utilizing your Google Business Profile, finding local keywords, and creating locally relevant content.

Why is SEO important?

As an automotive digital marketing agency, we cannot stress the importance of a good SEO plan. SEO is an easy way to boost sales and online exposure. If you have users searching for what you sell, or who you are, or if people are searching for relative business to yours, then you need to implement SEO into your marketing strategies. SEO is an investment, but it’s 100% worth it. SEO is a long-term strategy, that requires a lot of work and time-consuming maintenance. You pay your SEO analysis for their experience, skills, and talent at maintaining the top of search engine rankings. SEO is one of the best services when considering ROI. Increased organic traffic will lead to better quality leads.

Are You Looking to Increase Your Online Presence? 

By implementing effective SEO strategies, you can improve your digital presence, and increase conversions and revenue. Digital 2 Dealer Direct is ready to take your SEO to the next level. Hiring our agency will provide long-term business while delivering a return on investment. We offer On & Off-Page SEO, Technical SEO, and effective strategies that will increase your spot on search engine pages and increase organic traffic to your website. Using our SEO tactics will deliver high-quality leads straight to your website.

We have a skilled team of automotive SEO experts, ready to take your marketing to the next level, contact us online today or give us a call at 877-958-4524.

With March ending and April just around the corner, spring is on our minds. Help get the spring season started with Trails Day! Trails Day is the fourth Saturday in April, and it helps encourage people to get outside and explore nature. This is a perfect opportunity to showcase advertising what your dealership’s vehicles can handle with a fun outdoors creative! As well as promoting accessories and service specials to help back the idea that your customers’ vehicles can do more than they expect.

Showcasing Vehicles

Each vehicle has a set of distinct features that make it beneficial for different lifestyles. With Trails Day in April, this is a perfect time to showcase vehicles that can handle more of a rugged terrain such as a 4×4 truck or SUV. Not everyone may understand what the features entail so having them highlighted with a brief explanation in your creative will help explain the benefits of having these features.

Family-friendly vehicle options are another great way to push vehicles for Trails Day. Families with kids are prime clients as they want to go out and make memories as a family. Advertise vehicles that are family-friendly but can also tackle any adventure can be the best of both worlds. Showcasing SUVs with 3^rd-row seating for larger families or friends will show both function and versatility. Also, vehicles with larger trunk capacities are a great benefit for packing plenty of needed items for a long day full of adventures.

Promoting Accessories and Service

Aside from selling a vehicle take the opportunity to capitalize on accessories and service specials! Trails Day is a great time to promote specials on accessories that will fit your customers’ vehicles like tow hitches, roof racks, winches, auxiliary lighting, and so much more! Promoting these accessories will help show that their current vehicle can be used for so much more for an adventurous lifestyle. Your dealership can also help promote service specials that gear towards getting your customers’ vehicles ready for the road after a long winter. Service specials can entail shocks, springs, and wheel alignments are a great way to prepare a vehicle for rugged terrain.

Having Fun with Creative

People are visual by nature. Eye-catching things will make a person stop, look, and read. Within your creative showing more nature trails, mountains, and beaches, will help promote the idea of getting your customers outside in all various places. This will also attract different people as some prefer a simple nature walk, some want to go off-roading and mudding, while others love a beach stroll. Trails Day also has a hashtag which could also be a fun way to get your customers engaged by taking a photo of their vehicle during their adventures. You can have them post #CelebrateTrailsDay with your dealership’s social tag and it will be a fun way you can see their photos and share them within your social media.

Just Have Fun with It

Getting outside after a long winter is the best feeling, so why not have fun with it? Within your creative, promote fun visuals, explain the different features within a vehicle, and promote accessories and service specials will all help push the idea of getting outside! D2D has managed everything from Digital Retailing Marketing, BDC Support and so much more. If you need help making sure your dealership stands out above the rest, contact us today!

On February 11^th, over 100 million people tuned in to watch the Kansas City Chiefs take on the San Francisco 49ers. Whether you are watching for the love of the game or the love of entertainment, there was no disappointment. With 30-second spots costing a whopping $7 million, advertisers had to make big moves to create exciting and memorable commercials. We are here to highlight the biggest and best moments that happened in between plays.

The celebrity lineup was unmatched this year, with names like Jennifer Aniston and costar David Schwimmer, Jennifer Lopez and husband Ben Affleck, Arnold Schwarzenegger, Danny DeVito, Ken Jeong, Chris Pratt, and so many more! Every commercial was another awaited cameo…or three, of our favorite TV personalities, movie stars, musicians, and athletes. The big names in the ads added to the excitement of the big game.

As always, we wait for the iconic commercials to return like E*TRADE with their babies playing pickleball this year. The adorable humor of this commercial, as well as its relevance in a trending sport, stuck around in many peoples’ minds. Doritos is another big player in the commercial game featuring an action-packed battle between Dina and Mita, featuring Jenna Ortega. Oreo incorporated Kris Jenner into their commercial for a fun twist!

We would be remiss if we did not mention the automotive ads that drove across the screen. The Volkswagen Beetle had a spotlight after its 75th anniversary of coming to America. With clips from iconic movies, shows, and memories, this commercial pulled on your heartstrings. BMW went another route with a more comedic spot, starring Christopher Walken and many impressionists. Toyota showed passengers experiencing the true power of the new Tacoma with some funny phrases.

We are glad we got to tune in to watch the Kansas City Chiefs take home the victory, but we were even more excited to catch the iconic advertisements. If you want to make a statement with your customers, Digital to Dealer Direct can help! We have a skilled team of graphic designers, account managers, and digital strategists to make the most of your upcoming promotions. Contact us today to learn more about how you can score a big win with your automotive advertising strategy.

Benefits of Buying Pre-Owned

Most people get excited over the newest vehicle launch, but what about prior year models? Some people love them, and some people won’t even consider them. However, there are so many benefits of buying pre-owned that your customers may not even realize. Start by educating your customers as to why it may be best to look at a pre-owned vehicle and what your dealership offers through your Certified Pre-Owned program.

Educating Your Customers

1. Cost savings
2. Smaller loans
3. Lower insurance costs
4. Slower depreciation
5. Warranties
6. Year-specific body styles and features that come along with that year’s model

These are just some of the many benefits of buying pre-owned vehicles, which could help a variety of customers buy a vehicle today!

Understanding Your Customers

 There are many reasons to push pre-owned within your dealership. Do you have too many vehicles, do you have a customer who has a tight budget, or do you have someone who simply doesn’t want new? Each scenario is different. You can start by having website banners that have an overview of what a Certified Pre-Owned vehicle is and what buying a CPO vehicle brings to the table. Some customers may hear “pre-owned” but not realize that CPO vehicles bring certain warranties to the table that are offered by the manufacturers. Another method to help explain the benefits of buying a CPO vehicle is print media. Your dealership can hang posters and have flyers or brochures to also explain it so it’s an easy takeaway with the customer. No matter if it’s print or digital, having a breakdown of what is covered under the CPO program makes it an easy visual guide for customers.

If your customer has a tighter budget and doesn’t want to take out a large loan, then maybe pre-owned is the way to go. Your dealership can also explain other advantages to help show that even though a customer is getting pre-owned it can be a well-equipped vehicle. You can get more bang for your buck without the large loan. Another reason pre-owned vehicles may be more desirable is that sometimes customers want a year-specific body style on a vehicle. Even though manufacturers will create a launch of an all-new redesign for a vehicle, it doesn’t mean everyone is always on board with it. Sometimes people prefer the body style or interior of a different year, which is why pre-owned is the preferable choice because that’s the only way the customer can get the look of a vehicle they want.

There’s More to Pre-Owned

Showing people that your dealership has more to offer aside from new vehicles opens a whole new world of customers. Educating your customers on the benefits of buying pre-owned, what a Certified Pre-Owned vehicle offers, and meeting a variety of budgets, makes this inventory market huge! D2D has managed everything from pre-owned marketing to conventional media, search engine marketing, and so much more. If you need help making sure your dealership reaches out to a variety of customers, contact us today!

Marketing is one of the most essential practices for a dealership to have. The automotive industry has high competitors, and with the right marketing strategies in place, you can reach more of a target audience. There is a reason why so many businesses invest their money into marketing – because it works. See below for a few different must-have marketing strategies for Automotive dealerships.

Building Your Online Presence –

Having an online presence is very important for every business. Potential customers will look your business up online prior to visiting you in person. This is an easy way to show your customers who you are, and what doing business with you looks like. A few ways to start your online presence can be found below:

Website: Make sure your website is working properly with the correct information.

Social Media: Facebook, Instagram, Google Business, Yelp.

Automotive Vendors: Automotive Marketing Agency, Cars.com, Edmonds, Carfax.

Search Engine Marketing (SEM), Pay-Per-Click (PPC or CPC), Paid Search –

These are all terms that are used to describe this strategy. The process involves bidding on keywords daily which will allow ads to show at the top of Google’s search results page. When you win the bidding war, and a user clicks your ad, you pay for each click on your advertisement.

Search Engine Optimization (SEO) –

Do you ever wonder how the Google listing pages prioritize certain websites? One way to help bring your website to the top of Google’s search engine results page, is by utilizing SEO. Inserting keywords throughout your website and blog is one of the best strategies to help increase your spot on Google. Plus, it doesn’t come at an additional cost, there is no spending behind updating SEO content words across your website!

Social Media –

This type of marketing will give you the opportunity to connect with your audience in a much more personal way. It is a great opportunity for brand awareness and building your relationship with your customers. It gives you the freedom to advertise all different types of content. The goal is to produce engaging content to attract new users and continue your relationship with your current ones.

It is a great spot to announce dealership news, address common questions and concerns, provide walk-around videos for vehicles, inventory spotlights, car buying tips, and more. The best practice for social media is to stay consistent.

Personalized Marketing –

To utilize this strategy, you must really understand your clientele. Know exactly what your buyer is looking for, and what their concerns may be. You can personalize marketing directly to that client by using emails, promotions, and targeted ads.

Digital Marketing (Google Vehicle Ads, Retargeting, Paid Ads for Social) –

While everything here really falls under the Digital Marketing umbrella, these are a few specially targeted campaign types we have seen evolve over the years as an automotive digital marketing agency. The car-buying experience often starts online. Campaigns such as Google Vehicle ads will allow your inventory to populate at the top of Google’s listing page after a user inserts a catchphrase. It can be as simple as “New Cars Near Me”, and your available vehicles will populate.

Retargeting ads will follow the consumer around their web experience and populate your ads within the websites they are currently on. This helps keep you relevant within the users mind and can draw them back to your website.

Paid ads for social media can increase the leads directly funneling into your CRM. This allows you to target the right user at the right time. You can promote specials, lease prices, promotions or anything that would draw a potential costumer in.

Email Marketing –

Email marketing is a great way to interact and engage with potential customers and existing customers. Start by building your target audience and create your email templates. You can send personalized information, monthly specials, dealership announcements, or whatever you are looking to promote. This will help build long-term relationships.

Offering Promotions/Sales Specials –

This is going to be something that can really differentiate you from your competition. Having your own sales messaging, and promotions for your inventory will give potential customers the incentive to work with you. You can also target your repeating customers with customer loyalty programs.

Website/Mobile Marketing –

Having a user-friendly website is key to keeping customers on your page. Many people want a simple car buying experience, and that starts with your website. Today, many users are mobile. Make sure that you utilize your website for mobile users and make it as easy as possible.

Encourage Customers to Leave a Review –

Building your reputation online can increase bringing in new customers and new sales. It is important to have high ratings, and to keep up with your reputation management. Not everyone will only have good reviews, but replying and engaging with negative reviews can help tremendously. Acknowledging someone’s bad review and trying to fix the situation has a good reflection on your company.

Team Training/Responding to Customers Leads ASAP –

The last tip for boosting your dealership sales is to ensure your sales team knows what you are marketing and is on board with continuing that marketing in-person. Having your team trained to answer the leads that funnel through to your marketing as soon as possible will increase the closing of that deal.One of the easiest ways to handle your marketing is to hire an automotive marketing agency. At Digital 2 Dealer we offer many different services that will bring in additional leads and traffic to your website. Contact us today for an online marketing assessment.