In today’s digitally driven world, the automotive industry is no exception to the power of online marketing. Car dealerships stand to benefit greatly from the countless services offered by automotive digital marketing agencies, like Digital to Dealer Direct. With consumers increasingly turning to the internet to research, compare, and purchase vehicles, a strong online presence is essential for any dealership aiming to stay competitive and maximize sales. Here are a few key services that digital marketing agencies can offer your dealership:
Search Engine Optimization (SEO)
SEO increases the visibility of your dealership’s website on top search engines and drives organic traffic, resulting in more qualified leads and potential sales. Your digital marketing agency should provide:
- Zip code analysis that helps determine where to target specific model keywords by sold or lost units, keyword analysis, monitoring and maintenance
- Budget allocation and bid management
- Ad copy and landing page optimization
- Strategy, tracking and reporting with detailed results analysis
Email Marketing
Reach the right audience and track ROI right from your email campaigns. Emails are a proven channel for nurturing leads and maintaining customer relationships. Digital marketing agencies design and execute email marketing campaigns that deliver personalized, relevant content to subscribers, promoting new vehicle launches, special promotions, service offers and more.
Advanced Retargeting
Recapture lost customers and target potential new customers while directing them back to your virtual showroom with Advanced Retargeting. Target potential customers based
on their search terms and drive them to your site with timely offers.
Social Media Marketing
In a world of online car buying, more than ever before, the shopping experience is largely happening behind a phone or keyboard. Social Media Marketing enables dealerships to engage with their audience, build brand awareness, and foster customer loyalty. Digital marketing agencies develop and execute consistent custom content tailored to your dealership’s target market for targeted ads and manage community interactions across platforms like Facebook and Instagram.
Pay-Per-Click (PPC) Advertising
PPC advertising allows car dealerships to target specific demographics and geographic locations with highly relevant ads. Digital marketing agencies manage PPC campaigns across platforms:
- Google Ads allows dealers to put their specific inventory in front of users while they search for it.
- Facebook Lead Ads deliver high-quality interactive and custom video ads to a hand-selected audience pushing real-time leads directly into your CRM.
- Performance Max ads serve across all the Google properties: Search, YouTube, Display, Discover (Google app), Gmail and Maps targeting your potential customer throughout the browsing journey.
When looking at all the services a successful marketing agency can offer your dealership, you want to see them as an extension of your marketing team, a digital marketing partner. They bring the expertise required to take your dealership to the next level. Embracing digital marketing is not just an option for car dealerships—it’s a necessity for staying ahead of the curve and thriving in the digital age.
Contact us today to speak to an automotive-specialized digital marketing expert today!
Kristen has 11 years of experience within the creative side of advertising as an Art Director and Photographer. She is multi-faceted in her experiences and skills in both traditional and digital spaces, primarily for automotive marketing.