Are you unable to locate traffic from your campaigns? Are you having a difficult time analyzing the success of your advertising? Are you utilizing short basic URLs for your marketing?

If you answered yes to any of the above, you should continue reading to learn more about UTMs. UTMs can help organize your incoming traffic, allow you to better read metrics, and understand performance for optimizations. Stay organized with UTMs!  

What is a UTM?

UTM is an abbreviation for Urchin Tracking Module, although you will almost never hear it referred to by its full name. It is a snippet of code that is added at the end of your URL to provide specific tracking metrics. UTMs are personalized to you and your campaigns. You have the flexibility and freedom to input the UTM text however your team would like, as long as you copy that language into GA4 when searching for results. There are best practices when it comes to utilizing specific words in your UTM to organize them into specific Channel Groups. For example, tagging an email with email, a display ad with display, and a paid social media ad with paidsocial, will keep them in the proper groups. It seems self-explanatory, but these little tips will make a huge difference in managing your data.

Where do you make a UTM?

Google provides a free tool that allows you to plug in your information, populating your full link at the bottom of the page. UTMs can be made and updated elsewhere, however, be sure to keep the format with additional characters as is, otherwise the links may not click through properly. You can test your UTM by copying and pasting it into another browser window to confirm it is not missing or including extra characters.

When do you use UTMs?

You can and should utilize UTMs on all automotive digital marketing campaigns and anything you can track to your website. Third parties, in-house teams, and agencies can all create their own unique tags to properly indicate individualized traffic. Each campaign can be tailored to what is running and by which specific party. Without UTMs you will have a lot of unknown and referral traffic represented in your GA4 traffic acquisition report.

Why use a UTM?

Utilizing UTMs will organize your GA4 and allow you a better understanding of how successful your campaigns are doing. You can sort by Source, Medium, and Campaign in GA4 by the terms utilized when building the UTM. Once filtered on GA4, you can see how many people came to your website directly from a given campaign, how engaged they were on your website, and how many conversions you received. Having a better idea of what is successful will allow you to see the worthwhile strategies to move forward with.

Who can help me build UTMs?

Digital to Dealer Direct is here to help you! Our team of digital marketers are actively and continuously learning about new strategies and efficient ways to keep your data in line. We can build your digital and social campaigns and utilize UTMs to track their success. We share direct data from Google Analytics 4 to provide full transparency into your marketing successes. Contact us today to learn more about a customized advertising approach from Digital to Dealer Direct!

In today’s digitally driven world, the automotive industry is no exception to the power of online marketing. Car dealerships stand to benefit greatly from the countless services offered by automotive digital marketing agencies, like Digital to Dealer Direct. With consumers increasingly turning to the internet to research, compare, and purchase vehicles, a strong online presence is essential for any dealership aiming to stay competitive and maximize sales. Here are a few key services that digital marketing agencies can offer your dealership:

Search Engine Optimization (SEO)

SEO increases the visibility of your dealership’s website on top search engines and drives organic traffic, resulting in more qualified leads and potential sales. Your digital marketing agency should provide:

• • Zip code analysis that helps determine where to target specific model keywords by sold or lost units, keyword analysis, monitoring and maintenance
  • Budget allocation and bid management
  • Ad copy and landing page optimization
  • Strategy, tracking and reporting with detailed results analysis

Email Marketing

Reach the right audience and track ROI right from your email campaigns. Emails are a proven channel for nurturing leads and maintaining customer relationships. Digital marketing agencies design and execute email marketing campaigns that deliver personalized, relevant content to subscribers, promoting new vehicle launches, special promotions, service offers and more.

Advanced Retargeting

Recapture lost customers and target potential new customers while directing them back to your virtual showroom with Advanced Retargeting. Target potential customers based
on their search terms and drive them to your site with timely offers.

Social Media Marketing

In a world of online car buying, more than ever before, the shopping experience is largely happening behind a phone or keyboard. Social Media Marketing enables dealerships to engage with their audience, build brand awareness, and foster customer loyalty. Digital marketing agencies develop and execute consistent custom content tailored to your dealership’s target market for targeted ads and manage community interactions across platforms like Facebook and Instagram.

Pay-Per-Click (PPC) Advertising

PPC advertising allows car dealerships to target specific demographics and geographic locations with highly relevant ads. Digital marketing agencies manage PPC campaigns across platforms:

• • Google Ads allows dealers to put their specific inventory in front of users while they search for it.
  • Facebook Lead Ads deliver high-quality interactive and custom video ads to a hand-selected audience pushing real-time leads directly into your CRM.
  • Performance Max ads serve across all the Google properties: Search, YouTube, Display, Discover (Google app), Gmail and Maps targeting your potential customer throughout the browsing journey.

When looking at all the services a successful marketing agency can offer your dealership, you want to see them as an extension of your marketing team, a digital marketing partner. They bring the expertise required to take your dealership to the next level. Embracing digital marketing is not just an option for car dealerships—it’s a necessity for staying ahead of the curve and thriving in the digital age.

Contact us today to speak to an automotive-specialized digital marketing expert today!

Spring has sprung! The days are getting longer, the birds are chirping, people are out enjoying the warmer weather. The best part of Spring for you, is selling cars! During this season it can be an excellent opportunity to get greater sales and more service appointments, as many people are looking to upgrade their vehicles or take advantage of warmer weather activities.

1. 1. To start a good first step would be to do a little Spring cleaning yourself. Refresh Your Marketing Materials: Update your marketing materials, both online and offline, with spring-themed imagery and messaging. Use bright colors, images of flowers or outdoor activities, and language that evokes the feeling of renewal and excitement. The way you feel towards longer days and sunnier days should appear in your marketing.

   2. Once you’ve updated the look of your marketing offer spring-themed promotions: Create special promotions or discounts that are tailored to the spring season, such as rebates for trading in winter vehicles, free car washes with a purchase, or spring maintenance packages. You want to make sure all of your promotions are up to date and relevant with the season or month you are marketing.

   3. As you would for the holiday season and gearing up for events make sure to highlight seasonal features: Emphasize the advantages of buying a car in the spring, such as enjoying warmer weather for test drives, taking advantage of tax refund season for down payments, and preparing for summer road trips or vacations. Focusing on some of these seasonal events will make your buyer feel like you are connected to their lifestyle and needs.

   4. Keep in mind that with people driving more over the next 6 months, it is great to showcase fuel efficiency: With gas prices often rising during the spring and summer months, emphasize the fuel efficiency of your vehicles to appeal to cost-conscious consumers. Highlight hybrid or electric options for even greater savings at the pump.

   5. After all the winter salt, snow and pothole damage your customers can take advantage of Spring Maintenance Packages: Offer spring-themed maintenance packages that include services like tire rotations, oil changes, and detailing. This adds value to the car buying experience and helps customers prepare their vehicles for the warmer months ahead and can come back full circle when preparing for winter.

   6. With more people enjoying the outdoors and on to go, focus on mobile advertising: Take advantage of the improving weather by increasing your digital mobile advertising efforts. Consider campaigns like competitor retargeting, geo-fencing popular warm weather locations and even streaming radio advertising. As an automotive digital marketing agency, we can help you determine the best places to target and the best tactic to use!

   7. You can promote all our warm weather specials by leveraging social media: Engage with your audience on social media platforms by sharing spring-themed content such as scenic drives, outdoor activities, and maintenance tips. Offer exclusive deals or incentives to followers to encourage them to visit your dealership.

   8. Another great way to get your dealership in front of more customers is to create seasonal email campaigns: Develop targeted email campaigns that highlight your spring promotions, new inventory arrivals, and service specials. Personalize your messages to resonate with each recipient’s interests and previous interactions with your dealership.

   9. With all the new potential customers coming to your website, you might want to consider offering flexible financing options: Spring is a popular time for people to make major purchases, so make sure to offer a variety of financing options to accommodate different budgets and credit situations. This tip is also great all in the winter season with the holidays also being a popular time for purchases.

By implementing these tips, you can capitalize on the opportunities that the spring season brings and drive sales at your dealership! If you’d like to talk to an automotive digital marketing expert who can help you turn your selling season up, contact us online today or give us a call at 877-958-4524.

Once again, we headed out to Las Vegas to uncover what really happens there when thousands of dealership and vendor personnel take to the convention center. This year’s NADA show was a unique one brimming with energy and information, especially for those of us entrenched in the world of automotive digital marketing. At Digital to Dealer Direct, we’ve been meticulously chewing over all the discussions, presentations, and exhibits, and we’re brimming with keen insights to share. We’ve summarized our top takeaways from NADA 2024, offering you a taste of the future of dealership operations and marketing strategies.

Artificial intelligence has been the buzzword on everyone’s lips, sparking an electric charge of excitement throughout the halls of NADA 2024. There’s no denying that dealers are intrigued by AI’s potential to revolutionize the automotive landscape. However, the journey towards integrating AI within the day-to-day operations of a dealership presents itself as more of a marathon rather than a sprint. It’s evident that getting dealerships up to speed and fully operational in the manner that the industry foresees is a task that requires not only time but a guided transition that we at Digital to Dealer Direct are equipped to facilitate.

It becomes increasingly evident that dealerships are recognizing the need to harness robust BDC tools. These innovative tools are not fancy gimmicks; they are pivotal investments aimed at cementing the bridge between digital marketing efforts and tangible dealership outcomes. By implementing advanced software and team solutions directly connected to their marketing campaigns, dealerships are now seeing a significant uptick in appointment setting – the lifeblood of any thriving sales floor.

The beauty of these tools lies in their ability to ramp up the ROI. As heavy investments go towards automating and optimizing customer engagement, dealerships are becoming more agile in sculpting the customer experience to reach peak efficiency. But it’s not all about algorithms and automation. The heart and soul of a successful dealership cannot be replicated by machines, and that’s where the empowered sales team comes in. By offsetting some of their workload to these BDC tools, sales teams can concentrate on what they do best – connecting with customers and closing deals.

As a seasoned automotive marketing agency, we at Digital to Dealer Direct understand the intricacies involved in navigating the ever-evolving digital landscape. Armed with these insights from NADA 2024, we’re poised to guide dealerships to embrace AI, leverage cutting-edge BDC tools, and to intricately weave these elements into their tailored marketing strategies.

The way we see it, NADA 2024 has laid out a roadmap for the future of automotive digital marketing. The convergence of AI, BDC innovations, and bespoke marketing methodologies foreshadow an exciting horizon for the automotive industry. It’s a brave new world out there, and with Digital to Dealer Direct’s expertise, dealerships are not just prepared to participate – they’re geared to lead the charge into a digitally driven, customer-centric era.

For more information on how Digital to Dealer Direct can bring you increased ROI with advanced in-house advertising technology and the right team to turn those leads into appointments, contact us online today or call 877-958-4524

2024 has officially arrived! Whether you were counting down the days to a new year or not, there is something to be said for this feeling of a fresh start, new beginnings and new opportunities.

We asked some of the team what they’re looking forward to here at D2D in the new year, and here is what they said!

Rebecca, an Account Coordinator, said she is looking forward to meeting and bringing on new accounts and continuing to grow our awesome team!

Leigh, our Digital Marketing Manager, is eager to see the evolution of technology in the advertising industry in 2024.

Theresa, our Sr. Account Coordinator, will take 2024 to help take our clients to the next level and maximize their campaigns with D2D.

Our Art Director, Kristen, is looking forward to growing as a company and exploring new opportunities that arise in the new year.

Vivian, one of our graphic designers, will be continuing to find inspiration each day for our designs, giving our clients the ability to shine.

I, myself, am looking forward to another successful year of industry events, advancements and growth. As a team leader, I’m striving to deliver excellence to both our clients and our team to help provide the best possible service, new technology and tactics to help dealerships be successful and the D2D team flourish.

If one thing you’re looking forward to in 2024 is finally getting an edge on your dealership’s advertising, you’ve come to the right place. Let D2D help you get there in the new year. From AI driven campaigns to Tier 1 style creative, we can help you stand out from the competition. We know automotive marketing.

Call us today at 877-958-4524 or contact us online.

As someone who has been in the digital marketing industry for close to 20 years, and specifically within the automotive space for more than a decade, I have seen the changes in expectations, data and tracking evolve over that time.

As we step into 2024, I think it’s important to focus on where we are going when it comes to these things in automotive digital marketing.

EXPECTATIONS, DATA & TRACKING

In 2006, I got my first social media marketing job and at that time, it was all about creating a social media profile (on MySpace!) for this company and developing fun images and content for the page. I also wrote blogs for them in an effort to increase their SEO ranking. If companies were thinking digital, that’s where most companies and dealerships were at the time – maybe a social page and helping build their online presence through website SEO. They wanted to see consistent relevant content and they wanted to see their website appear when doing a search.

As time has gone on, expectations have shifted with the media sources and the amount of time spent online. Paid search came into the picture and Facebook opened up to everyone. Email marketing to customer lists surged here as well. Blogging and SEO continued to be an important piece. Now, businesses and dealerships wanted to see their ads pop up and wanted to know just how many people saw their ad, post or email. Most were focused here on impressions and clicks. We were in our CTR (click-through rate) era.

About five to seven years ago, we saw another shift. Impressions and clicks were no longer the golden data source and businesses started to invest time and energy into learning more about Google Analytics and the data it provided. Conversions and goals became key factors in what businesses wanted to see. They wanted to know what those impressions and clicks were getting them. Was it phone calls? How many people clicked a certain button on the site? Most importantly, how many people converted to a lead?

Now over the past couple of years, the data expectations have transitioned to solely focus on leads and beyond that, what kind of leads and what is happening with the leads? Are the leads converting to appointments and sales?

The tricky part about this for an automotive digital marketing company is that we are not on the other end to help turn those leads into appointments and sales yet we are being held accountable for it. We want our clients to succeed – that is our one main goal with each and every one.

BEYOND THE LEAD

In order to make a true connection and increase conversion between marketing and sales, we knew we had to dive into the post-lead area of a dealership. That is where our partnership with Call Team Six (CT6) now makes us one of the most unique marketing companies available to dealerships across the country. This partnership enables us to deliver highly targeted ads to in-market shoppers, drive them to a lead and then take that lead and follow it until the customer makes an appointment or becomes a sale.

It is the truest form of a completely comprehensive marketing program there is. We now have the ability to use our market data to develop the very best most aggressive digital campaigns with clean, professional, compliant creative, bring that user to the lead funnel and then move that user through the funnel until they show up at your door.

For dealer principles, GMs and GSMs, this probably sounds like an ideal scenario, and it is. If you’re ready to take your marketing to the next level in 2024, contact us today to learn more.

Drivers often postpone repairs and services until the weather gets warmer, when their wallets aren’t so stretched from the holidays. This means your advertising tactics need to focus on auto repair winter specials that entice drivers to come out of hibernation.

ü  Start early with social media. Cars tend to need more maintenance in the winter, thanks to ice and snow. Implement a consistent social media strategy throughout the Fall and early Winter to remind customers of these preventative measures.

ü  Use coupons to feature winter specials. The holidays are rough on the wallet. After paying for Thanksgiving dinner and buying presents for the family, a well-discounted oil change or repair feels like a gift! This makes coupon advertising an especially effective tactic during the holiday and winter season. Consumers are always looking for winter specials, and your auto repair shop can be the one to provide that value.  

ü  Keep your website up to date. Updating or refreshing your website is good advice for any season, but it takes on some added importance in the fall and winter. If you still have summer specials advertised on your homepage in December, potential customers may think that you can’t provide the services they desperately need. Also, weather conditions change quickly. When that first snow falls, car owners will adjust their priorities on what services they need done. An updated website shows that you are aware of what customers need and are prepared to help.

ü  Offer specialized winter maintenance packages that include essential services such as battery checks, tire inspections, and fluid top-offs. Bundling these types of packages may make the consumer feel like it’s a one stop shop leaving them feeling prepared for winter weather. Cold temperatures can significantly impact a car’s battery. Dealerships can provide complimentary battery testing to identify potential issues and recommend replacements if necessary.

Encourage customers to switch to winter tires, which are designed for better traction in snow and icy conditions. Dealerships can offer tire installation services, tire pressure checks, and tire rotations to ensure optimal performance during the winter months. You’ll also want to be sure to schedule a future service to put back on regular tires.

With specialized winter service, it might be a good idea to conduct thorough checks of essential fluids such as antifreeze, windshield washer fluid, and oil. Ensure that all fluids are at the appropriate levels and are suitable for colder temperatures. Cold and icy conditions can amplify the importance of properly functioning brakes.

ü  You can also offer brake inspections to identify any issues and provide necessary maintenance or replacements. This may be one of the most important services for winter weather. You wouldn’t want to be stuck on a cold day with no heat! Ensure that the heating system is working effectively. Of course, don’t forget to check and, if needed, replace cabin air filters to ensure that the heating and defrosting systems operate at peak performance.

ü  Visibility is crucial in winter weather. Recommend and offer replacements for windshield wiper blades that are worn or damaged. Additionally, you can provide windshield washer fluid that is specifically designed for freezing temperatures. Relating to the customer will help, you can offer tips for winter car maintenance and safety, making your customer feel how much you care by proactively offering these services and promotions.

Winter weather doesn’t mean you need to be stuck inside, prepare your service department and marketing to help customers feel safe and ready for any weather.

As an automotive digital marketing agency, we not only know sales, but we know service. Whether it’s seasonal marketing or driving more customers to your service bays, we can help! Give us a call today at 877-958-4524 or contact us online.

The holiday season is a magical time of the year, filled with joy, festivities, and of course, gift-giving. As we enter the holiday season, the way we shop and market our products is continually evolving. With 60% of consumers becoming hybrid (online and in-store) shoppers this Christmas, and 87% of people globally plan to start shopping before December why not embrace the holiday spirit by creating festive content for your website, social media, and email marketing now!

 The holiday season offers car dealerships a unique opportunity to engage with their audience and drive sales. Embrace the holiday spirit, and your marketing efforts will be sure to rev up sales during this wonderful time of the year.

One of the primary advantages of online car shopping during the holidays is the convenience it offers. You can browse and compare vehicles from the comfort of your home, without the need to visit multiple dealerships. With the rise of e-commerce, online shopping has become an integral part of the holiday season. Shoppers love the convenience of browsing, selecting, and paying for gifts from the comfort of their homes. It eliminates the need to brave crowded stores and long checkout lines and with just a click of a button nothing could be easier!

In-store shopping, on the other hand, provides a sensory experience that online shopping can’t replicate. Shoppers can see, touch, and try out products. It also offers immediate gratification. Who doesn’t love that?

Auto Hybrid Shopping begins with your dealership website and making sure they are mobile friendly. The website serves as the digital storefront, allowing customers to browse, read reviews, and make wish lists. Mobile online shopping has provided all of us the ability to shop before we shop. This hybrid shopper journey starts well before actual purchase, as customers keep a mental shopping cart of all the things they discovered in their social feeds.

Engaging with customers through social media is crucial always and even more during the holiday season. From Instagram posts showcasing holiday-themed products to Facebook providing the same. Social media is a powerful tool for creating a buzz and to show community with your clients. Run targeted holiday ad campaigns on as many social media platforms. These ads can highlight your special offers and engage potential customers who are in a holiday shopping mindset.

Use email marketing to create personalized, timely, and relevant messages. Send out tailored product recommendations, exclusive holiday offers. Leverage email marketing campaigns to keep your customers informed about holiday promotions, service specials, and any seasonal changes in business hours. Create engaging, festive email templates to capture their attention and generate higher advertising recall of your offers after they have closed the email.

Optimize your website and content for search engines to improve your online visibility during the holiday season. Implement holiday-themed keywords and create content that caters to holiday shoppers’ needs and interests.

The customer experience must be seamless across all touchpoints. Ensure your website is user-friendly, your in-store experience is delightful, and your customer service is responsive and knowledgeable. So, are you ready to make this holiday season the best one yet in store and online?

Contact Digital to Dealer Direct today to get started on your holiday shopping marketing. As an automotive marketing agency, we can help you every step of the way: from strategy to results.

It is hard to watch TV shows and movies without seeing the automotive industry represented. For decades cars like the 1959 Cadillac from Ghost Busters, the Mystery Machine from Scooby-Doo, and the 1961 Ferrari from Ferris Bueller’s Day Off, are just some of the iconic vehicles that drove onto the big screen. The automotive industry does not rest, but rather keeps up with the times. Check out iconic remakes, original TV shows, documentaries, and movies featuring vehicles in the last 23 years.

2000 – Gone in 60 Seconds features Eleanor, the Ford Mustang, as well as actors Nicholas Cage and Angelina Jolie.

2001 – There are too many cars to mention from the first The Fast and the Furious movie. We are so glad they franchised and continued featuring more amazing cars!

2002 – In The Transporter, Jason Statham’s character, Frank Martin, transports goods in his BMW.

2003 – The Bluth’s stair car from Arrested Development is an iconic vehicle that has driven through our TV screens for years. The show would not have been the same without it!

2004 – Feel like you are at a NASCAR race in the documentary, NASCAR 3D: The IMAX Experience. The unique behind the scenes look it truly one of a kind.

2005 – Herbie Fully Loaded is the story of a Volkswagen bug with a mind of its own! This film features a famous lineup including Lindsay Lohan and Michael Keaton.

2006 – Talladega Nights: The Ballad of Ricky Bobby is a Will Ferrell classic! The list would not be complete without this comedy or the Wonder Bread car.

2007 – Bumblebee, a 1977 Chevrolet Camaro, from Transformers takes center stage in this action-packed movie of a war between Autobots and Decepticons.

2008 – Walter White, played by Bryan Cranston, drove a Pontiac Aztek, which made a prevalent role in the TV series, Breaking Bad.

2009 – The Hangover is an iconic comedy for many reasons, but one memorable scene is Mike Tyson’s tiger loaded into a 1965 Mercedes. Let’s hope this never happens in real life!

2010 – Brazilian Formula One Racer, Ayrton Senna’s life is told in the documentary, Senna. Learn more about the history of this sport in this entertaining film!

2011 – Disney Pixar’s Cars was so good, they made a sequel, Cars 2. Featuring Lighting McQueen and friends representing cars and trucks of a variety of makes and models.

2012 – Comedians in Cars Getting Coffee is a Netflix show with host Jerry Seinfeld. Who doesn’t love comedy, cars, and coffee?

2013 – Gentlemen…start your engines! Formula One fans know the rivalry between James Hunt and Niki Lauda and the biographical sports film, Rush.

2014 – John Wick, played by Keanu Reeves, is seen driving a 1969 Ford Mustang as he seeks vengeance in an action-packed movie, John Wick.

2015 – Mad Max: Fury Road features a variety of vehicles, with the most famous being Max’s V8 Interceptor which is modeled from the Ford Falcon.

2016 – Animated movies are a fun way to highlight and incorporate automotive life in a cute and comical way like animals driving cars and sloths working at the DMV in Zootopia.

2017 – Ansel Elgort plays a getaway driver in Baby Driver, with his vehicle of choice being the Subaru Impreza WRX.

2018 – Action movies are not complete without a good car chase, like in Ant-Man and the Wasp featuring swerving and shrinking cars.

2019 – The name itself gives away the premise for this automotive biographical sports drama, Ford v. Ferrari. Featuring actors like Christian Bale and Matt Damon, this movie has fantastic actors and cars!

2020 – Guinevere, the van featured in Disney Pixar’s Onward, is a character of its own with a painted unicorn along its side!

2021 – American Auto, an NBC comedy, reflects on the work and life of a fictional manufacturer and a car called the Payne Pika.

2022 – The Batmobile is not new, however, the latest release of Batman features a modernized car based off the 1969 Dodge Charger.  

2023 – Finally, the list would not be complete without mentioning the movie that took this year by storm…Barbie! Barbie drives a 1956 Chevrolet Convertible painted pink, of course. 

This list includes cars from different decades, makes, models, colors, shapes, and sizes! Although many of these cars are fictional, they represent the diversity of the cars on the road today. If you are looking to sell more of your inventory and gain exposure to your brand through traditional advertising or automotive digital advertising, we are here to help! Contact us today to learn more about how to get your inventory in front of your greatest audience.

If you were told 20 years ago that we would have close to 2 million electric vehicles on the road today, would you have believed them? Fast forward and here we are in a world where electric vehicles are becoming a popular option for car buyers today. Almost all manufacturers already have models on the road and ready for sale, while other manufacturers have EVs in plan for a future model to add to their lineup. This is a perfect time for your dealership to jump on board with the new opportunity to help educate your customers on EVs and prepare your dealership for the oncoming new opportunities that lie ahead.

Educating Your Customers

Technology is constantly changing and there’s no stopping it. Start by educating your customers about EVs and what they have to offer. You must remember that not all your customers may be part of the younger generation that embraces change and is eager to learn. With lack of information there may be hesitation in your customer base on making the switch with new technology. Customers may be intimidated by the switch, or they may not realize how easy electric vehicles are to own. Utilize marketing campaigns to help push information on EVs through mailers, flyers, emails and social media. Through these materials comes a perfect platform to explain EVs, how they work and features that these vehicles have. The more education the better! 

Preparing Your Dealership

Alongside your customer base ensure that your own employees are all familiar with electric vehicles. Your employees should learn about how an EV functions, available features, maintenance they require, and warranties that are offered. This will help ensure that if a customer walks in that is curious you will have a fully knowledgeable staff. Another way your dealership can help prepare is to offer test drives with an electric vehicle. Not only do your customers become knowledgeable about how an EV works, but they are also able to feel it themselves on how it is to drive since EVs are known to be smooth and quiet on the road. This would be a perfect opportunity to create an event at your dealership to test drive and educate your customers on electric vehicles all at once and have fun with it.

Another aspect you have to prepare your dealership for electric vehicles are through your service department. Come up with a plan for vehicle maintenance and service offers by creating specific service offers that are geared towards EVs. Help promote these service offers through mailers, emails and website banners to help spread the word that your dealership is capable of EV maintenance and repair. This will help ensure that your dealership is ready through it all.

Be Open to New Opportunities

There is currently no escaping electric vehicles whether we like it or not – we are headed there no matter what. Help prepare your dealership with the changes in the vehicle market and all that has yet to come. Educating your employees and customers in the dealership, through marketing materials and promoting special test-driving events will help increase awareness about EVs. Understand that not everyone is on board for electric vehicles yet, and that’s okay. Be patient and understand that some customers take longer to embrace the transition to an electric vehicle.

D2D has managed everything from conventional media, email marketing, and social media management and so much more. If you need help making sure your dealership emails stand out above the rest, contact us today!